B
Evidence Grade B
Safe to Cite
Current
2.58%
2.58% -- global ecommerce sales conversion rate by device for global eCommerce (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (4)
VWO
Primary
Tier C
https://vwo.com/blog/content-marketers-guide-to-conversion-rate-optimization/?ref=marketermilk ↗
Source Article
Content Marketer's Guide to Conversion Rate Optimization | VWO
Your website is your primary tool for lead generation and most likely your number one customer acquisition tool as well. An appealing site that catches your visitor’s eye is great, but what if that traffic is making zero impact on your bottom line?
It’s a common problem. In fact, the global eCommerc…
Also cited by
Practical Ecommerce
https://www.practicalecommerce.com/ecommerce-conversion-rates-beyond-the-average…
2026-08-17
Digital Impact Solutions
https://www.digitalimpactsolutions.co.uk/what-is-the-average-conversion-rate-for…
2026-08-16
2026-08-11
Original Research
VWO
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
global eCommerce: 2.58% global ecommerce sales conversion rate by device. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global_ecommerce_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global_ecommerce_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.58%</strong> -- global ecommerce sales conversion rate by device for global eCommerce<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/global_ecommerce_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.