B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- mobile share of website traffic for Global website traffic (2018)
53% of global website traffic comes from mobile devices.
- Original data source not named; reported in presentation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adtrak (citing unnamed research)
Primary
Tier C
https://www.adtrak.co.uk/blog/digital-marketing-masterclass-google ↗
Source Article
A Digital Marketing Masterclass with Google
Original Research
Adtrak (citing unnamed research)
· Original study ↗
Methodology
Cited by Adtrak Account Director at a Digital Marketing Masterclass event; original researcher not named in the article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 53% | |
| 2020 | 55% | +3.8% |
| 2021 | 55% | 0% |
| 2023 | 58.99% | +7.3% |
| 2024 | 58.33% | -1.1% |
| 2025 | 63.5% | +8.9% |
| 2025 | 59% | -7.1% |
| Q1 2024 | 60.61% | +2.7% |
| Q2 2026 | 51.48% | -15.1% |
| Q4 2025 | 55.9% | +8.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global website traffic: 53% mobile share of website traffic. Source: Adtrak (citing unnamed research) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-website-traffic-mobile-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-website-traffic-mobile-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile share of website traffic for Global website traffic<br><small>Source: Adtrak (citing unnamed research) (2018) · <a href="https://lighthousedata.io/data/global-website-traffic-mobile-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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