B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$500,000,000,000
$500,000,000,000 -- annual trade spend for global trade promotion spend (2026)
More than $500 billion flows through global trade spend every year.
- More than $500 billion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$500,000,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
DemandTec
Primary
Tier B
https://www.demandtec.com/resources/blog ↗
Source Article
Blog | DemandTec
Latest
Field notes from the category
The writing behind Commercial Trade Intelligence.
The Trade Promotion Paradox: why the money behind your promotions is now up for grabs
Retail media has grown large enough to compete for the dollars that fund your promotions — and it's winning by reporting someth…
Original Research
DemandTec
· Original study ↗
Methodology
Vendor blog estimate of annual global trade promotion spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global trade promotion spend: $500,000,000,000 annual trade spend. Source: DemandTec (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-trade-spend-500b
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<blockquote cite="https://lighthousedata.io/data/global-trade-spend-500b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$500,000,000,000</strong> -- annual trade spend for global trade promotion spend<br><small>Source: DemandTec (2026) · <a href="https://lighthousedata.io/data/global-trade-spend-500b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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