B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$500,000,000,000
$500,000,000,000 -- annual trade spend for retailers and CPGs (2025)
$500B in annual trade spend flows between retailers and CPGs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$500,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
DemandTec
Primary
Tier B
https://www.demandtec.com/platform/what-is-commercial-trade-intelligence ↗
Source Article
What Is Commercial Trade Intelligence?
7,800+
connected CPG partners
120+
retail banners
30,000+
daily active users
25+ yrs
of demand science
QKS SPARK Matrix Leader 2025 · IRP&PO
The problem, named
AI everywhere, but it only sees half the deal
Trade is planned on one side of the table and executed on the other. Retailers price and promo…
Original Research
DemandTec
· Original study ↗
Methodology
Vendor-published figure on trade promotion platform page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers and CPGs: $500,000,000,000 annual trade spend. Source: DemandTec (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-trade-spend-retailers-cpgs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/annual-trade-spend-retailers-cpgs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$500,000,000,000</strong> -- annual trade spend for retailers and CPGs<br><small>Source: DemandTec (2025) · <a href="https://lighthousedata.io/data/annual-trade-spend-retailers-cpgs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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