B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4,410,000,000
4,410,000,000 -- social media users for Global social media (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,410,000,000
Unit
Count
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stg-infidigit-staging.kinsta.cloud
Primary
Tier C
https://stg-infidigit-staging.kinsta.cloud/blog/paid-social-vs-paid-search/ ↗
Source Article
Paid Social vs Paid Search – Which is Better for Your Business
Let’s Connect & Accelerate Your Organic Growth
- Your data is properly secured encrypted by SSL
We all wish that we had unlimited budgets for online marketing. The truth is, even if we did, would it really result in meaningful consumer conversion? The answer to that is a resounding no. In today’s ev…
Original Research
stg-infidigit-staging.kinsta.cloud
· Original study ↗
Methodology
Projection cited by blog; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 5,220,000,000 | |
| 2024 | 4,600,000,000 | -11.9% |
| 2025 (current) | 4,410,000,000 | -4.1% |
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Global social media: 4,410,000,000 social media users. Source: stg-infidigit-staging.kinsta.cloud (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-media-users-projection-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-social-media-users-projection-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,410,000,000</strong> -- social media users for Global social media<br><small>Source: stg-infidigit-staging.kinsta.cloud (2025) · <a href="https://lighthousedata.io/data/global-social-media-users-projection-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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