B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5,220,000,000
5,220,000,000 -- social media users for Global social media (2024)
There are 5.22 billion social media users globally (63.8% of the global population).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,220,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal
Primary
Tier B
https://www.studio-thirtyfour.com/insights/social-media-hit-5-22-billion-users-what-this-means-for-y… ↗
Source Article
Social media hit 5.22 billion users: what this means for you
The internet reached a record of 5.22 billion social media users, 63.8% of the global population. Want to know how this affects your brand?
Social media hit 5.22 billion users: what this means for you
Combined with 5.52 billion internet users (67.5% of the population) and 5.75 billion unique mobile …
Original Research
DataReportal
· Original study ↗
Methodology
DataReportal The Global State of Digital in 2024 report, cited by Studio 34
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 5,220,000,000 | |
| 2024 (current) | 4,600,000,000 | -11.9% |
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Global social media: 5,220,000,000 social media users. Source: DataReportal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-media-users-2024
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<blockquote cite="https://lighthousedata.io/data/global-social-media-users-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,220,000,000</strong> -- social media users for Global social media<br><small>Source: DataReportal (2024) · <a href="https://lighthousedata.io/data/global-social-media-users-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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