B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- preference for contextual recommendations for global shoppers (2025)
According to 2025 research, the global average share of shoppers who prefer recommendations based on what they are currently browsing or doing on a website or app is 43%.
- Secondary citation of 2025 research without primary methodology details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trevor.services
Primary
Tier C
https://trevor.services/omnichannel-engagement-australian-brands/ ↗
Source Article
Omnichannel Engagement: What Australian Brands Need
Australian consumers don’t think in channels. They browse on their phone, compare prices on a laptop, and pick up in store — all within the same purchase journey. Brands that still treat each touchpoint as a separate silo are losing customers to those that don’t. This article breaks down what omnich…
Original Research
trevor.services
· Original study ↗
Methodology
Industry research cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global shoppers: 43% preference for contextual recommendations. Source: trevor.services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-shoppers-contextual-recommendations-2025
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<blockquote cite="https://lighthousedata.io/data/global-shoppers-contextual-recommendations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- preference for contextual recommendations for global shoppers<br><small>Source: trevor.services (2025) · <a href="https://lighthousedata.io/data/global-shoppers-contextual-recommendations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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