B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- preference for contextual recommendations for Australian shoppers (2025)
49% of Australian shoppers prefer recommendations based on what they are currently browsing or doing on a website or app.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trevor.services
Primary
Tier C
https://trevor.services/omnichannel-engagement-australian-brands/ ↗
Source Article
Omnichannel Engagement: What Australian Brands Need
Australian consumers don’t think in channels. They browse on their phone, compare prices on a laptop, and pick up in store — all within the same purchase journey. Brands that still treat each touchpoint as a separate silo are losing customers to those that don’t. This article breaks down what omnich…
Original Research
trevor.services
· Original study ↗
Methodology
Industry research cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian shoppers: 49% preference for contextual recommendations. Source: trevor.services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/au-shoppers-contextual-recommendations-2025
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<blockquote cite="https://lighthousedata.io/data/au-shoppers-contextual-recommendations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- preference for contextual recommendations for Australian shoppers<br><small>Source: trevor.services (2025) · <a href="https://lighthousedata.io/data/au-shoppers-contextual-recommendations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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