B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3,800,000,000,000
$3,800,000,000,000 -- global sales at risk from poor customer experience for global sales (2025)
$3.8 trillion in global sales are at risk in 2025 due to poor customer experiences.
- Cites secondary Qualtrics report from October 2024
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3,800,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Qualtrics
Primary
Tier B
https://digitalmedianet.com/new-research-from-amdocs-finds-80-of-business-leaders-believe-theyre-mee… ↗
Source Article
New Research from Amdocs Finds 80% of Business Leaders Believe They’re Meeting Customer Expectations – Only 24% of Consumers Agree
New Research from Amdocs Finds 80% of Business Leaders Believe They’re Meeting Customer Expectations – Only 24% of Consumers Agree
Despite customer experience being seen as a business imperative, a global study uncovers a concerning misalignment between corporate perception and customer reality – pu…
Original Research
Qualtrics
· Original study ↗
Methodology
Industry estimate from Qualtrics, October 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global sales: $3,800,000,000,000 global sales at risk from poor customer experience. Source: Qualtrics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-sales-at-risk-poor-cx-2025
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<blockquote cite="https://lighthousedata.io/data/global-sales-at-risk-poor-cx-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,800,000,000,000</strong> -- global sales at risk from poor customer experience for global sales<br><small>Source: Qualtrics (2025) · <a href="https://lighthousedata.io/data/global-sales-at-risk-poor-cx-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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