B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.35%
2.35% -- customer referral rate for global customer referral programs (2025)
The global average customer referral rate is approximately 2.35%.
- Described in source as approximately 2.35%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.35%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ReferralCandy
Primary
Tier C
https://viralref.com/blog/customer-referral-program ↗
Source Article
Customer Referral Program Guide for Square Merchants
Customer Referral Program Guide for Square Merchants
Turn happy clients into your best marketing. Our guide for Square merchants covers setting up a customer referral program that fills your schedule.
TL;DR
A customer referral program turns casual word-of-mouth into tracked Square attributions and a…
Original Research
ReferralCandy
· Original study ↗
Methodology
Cited from ReferralCandy's referral rate benchmarks; stronger programs 2%-5%, exceptional above 5%
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global customer referral programs: 2.35% customer referral rate. Source: ReferralCandy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-referral-rate-2-35
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<blockquote cite="https://lighthousedata.io/data/global-referral-rate-2-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.35%</strong> -- customer referral rate for global customer referral programs<br><small>Source: ReferralCandy (2025) · <a href="https://lighthousedata.io/data/global-referral-rate-2-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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