B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- social media marketing investment rate for global marketers (2025)
74% of global marketers continue to invest in social media marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.k2communications.in/blog/digital-pr-vs-digital-marketing-lets-clear-it-up ↗
Source Article
Digital PR vs Digital Marketing: Let’s clear it up
Digital PR vs Digital Marketing: Let’s clear it up
Date:
November 20, 2025
Author:
Suraj Jadhav
In a market flooded with competitors, technology, and services, it’s pretty tricky to know what’s going to work for your brand to grow. Several traditional practices and methods like advertising, public r…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global marketers: 74% social media marketing investment rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-marketers-social-media-investment-hubspot
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<blockquote cite="https://lighthousedata.io/data/global-marketers-social-media-investment-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- social media marketing investment rate for global marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/global-marketers-social-media-investment-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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