B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- social media penetration among internet users for World's internet users (2023)
Nearly 80% of the world's internet users use social media.
- Reported as 'nearly 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://articles-na1.emarketer.com/topics/media-buying ↗
Source Article
Media Buying Articles
Breaking down Amazon’s layoffs: Its 18,000 job cuts are spread across a variety of business units and locations and could indicate where Amazon plans to pull back on investment this year.
The search advertising world has a familiar new entrant: Yahoo is spinning up its search engine efforts, accordi…
Original Research
eMarketer
· Original study ↗
Methodology
Reported as 'nearly 80%'; landscape dominated by Meta with use and ad spend shifting from Facebook toward TikTok
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
World's internet users: 80% social media penetration among internet users. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-internet-users-social-media-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-internet-users-social-media-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media penetration among internet users for World's internet users<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/global-internet-users-social-media-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.