B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$150,000,000,000
$150,000,000,000 -- in app purchase revenue for global app economy (2025)
Global in-app purchase revenue reached $150 billion according to Sensor Tower's 2025 report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$150,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://kirro.io/app-store-conversion-rate ↗
Source Article
App Store Conversion Rate: 25% iOS vs 27.3% Google Play
The average app store conversion rate is about 25% on Apple’s App Store and 27.3% on Google Play (AppTweak, H1 2024). That means roughly one in four people who view your store listing actually download the app.
But that number hides a lot. Your category matters. Your traffic source matters. And the …
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global app economy: $150,000,000,000 in app purchase revenue. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-iap-revenue-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-iap-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$150,000,000,000</strong> -- in app purchase revenue for global app economy<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/global-iap-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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