B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- hotel occupancy rate for Global hotel industry (2026)
Global hotel occupancy is forecast to be between 68% and 70% in 2026.
- forecast range
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/travel-hospitality-marketing-benchmarks-2026/ ↗
Source Article
Travel & Hospitality Marketing Benchmarks 2026: CPC to ROAS | Foundry CRO
The short version:
- Travel earns the highest Google Ads CTR of any industry at 8.24%, but CPCs swing 200 to 400% between off-season and peak, making annual averages misleading.
- Hotel Google Ads CPC ranges from $1.34 to $2.12 with a 5.8% conversion rate and $73.70 cost per lead.
- Google Hotel Ads…
Original Research
Foundry CRO
· Original study ↗
Methodology
Forecast range 68-70%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global hotel industry: 68% hotel occupancy rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-hotel-occupancy-2026
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<blockquote cite="https://lighthousedata.io/data/global-hotel-occupancy-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- hotel occupancy rate for Global hotel industry<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/global-hotel-occupancy-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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