B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46.8%
46.8% -- spam share of global email traffic for Global email traffic (2024-12)
As of December 2024, nearly 46.8% of all global email traffic was spam according to Statista.
- Described as nearly 46.8%
- Includes all global email traffic, not just marketing email
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46.8%
Unit
Percentage
Data Vintage
2024-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Statista
Primary
Tier C
https://www.truvisibility.com/blog/can-you-send-marketing-emails-to-companies/ ↗
Source Article
Can You Send Marketing Emails to Companies?
Yes, you can send marketing emails to companies you've never spoken with — and no, that doesn't make you a spammer. Cold B2B email outreach is 100% legal in the United States, provided you follow the rules. The problem is that most guides either oversimplify those rules or bury the details that actu…
Also cited by
2026-09-19
Original Research
Statista
· Original study ↗
Methodology
Share of all global email traffic (not just marketing email) classified as spam, per Statista as cited in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email traffic: 46.8% spam share of global email traffic. Source: Statista (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-email-traffic-spam-share
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<blockquote cite="https://lighthousedata.io/data/global-email-traffic-spam-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.8%</strong> -- spam share of global email traffic for Global email traffic<br><small>Source: Statista (2024-12) · <a href="https://lighthousedata.io/data/global-email-traffic-spam-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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