B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- global email deliverability rate for Global (2025)
Globally, only about 85% of emails end up in the intended inbox according to a study from Validity.
- The source states 'about 85%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Barista
Primary
Tier B
https://emailbarista.com/articles/why-is-constant-contact-email-marketing-still-a-smart-choice/ ↗
Source Article
Constant Contact Review: 97% Delivery Rate - Email Barista
Every year, a handful of shiny new email marketing platforms pop up promising to revolutionize the way you reach your customers. They throw around words like “AI powered” and “next generation” and make everything else look outdated by comparison. And every year, Constant Contact is still here, still…
Original Research
Email Barista
· Original study ↗
Methodology
Study from Validity.
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Global: 85% global email deliverability rate. Source: Email Barista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-email-deliverability-rate
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<blockquote cite="https://lighthousedata.io/data/global-email-deliverability-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- global email deliverability rate for Global<br><small>Source: Email Barista (2025) · <a href="https://lighthousedata.io/data/global-email-deliverability-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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