B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- click to open rate growth for Global email marketing (2025)
According to the Dotdigital Global Benchmark 2025 report, global email click-to-open rates (CTOR) increased by 50%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dotdigital
Primary
Tier B
https://www.campaignindonesia.id/article/email-marketing-di-indonesia-gagal-atau-berkembang/1906008 ↗
Source Article
Email marketing di Indonesia: gagal atau berkembang?
Email marketing di Indonesia: gagal atau berkembang?
Perdebatan seputar efektivitas email marketing di Indonesia mendapat respons luas. Data terbaru menunjukkan bahwa email tetap menjadi kanal utama dengan ROI tinggi, meski menghadapi tantangan dari WhatsApp dan marketplace.
Untuk terus menikmati ar…
Original Research
Dotdigital
· Original study ↗
Methodology
Dotdigital Global Benchmark 2025; CTOR increased 50%. CTR also reportedly doubled (no baseline given)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email marketing: 50% click to open rate growth. Source: Dotdigital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-email-ctor-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-email-ctor-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click to open rate growth for Global email marketing<br><small>Source: Dotdigital (2025) · <a href="https://lighthousedata.io/data/global-email-ctor-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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