B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

21%

21% -- ecommerce share of global retail sales for global retail sector (2022)

2022  · UserTesting

In 2022, 21% of global retail sales took place online.

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Attribution: UserTesting View source
Lighthouse Research Team
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Source verified Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2022
Entity
global retail sector
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
UserTesting Primary Tier B
https://www.usertesting.com/blog/what-is-voice-of-customer ↗
Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Voice of Customer: Why It's Important to Listen
What is voice of customer (VOC)? The well-known slogan, “the customer is always right,” has echoed through organizations since the turn of the century. While the art of customer satisfaction has grown more nuanced over the decades, this sentiment still rings true. For organizations today, the new ch…
Original Research
UserTesting · Original study ↗

Cited by UserTesting blog; original source not named

Methodology documented
Industrymarketing
Plain Text
global retail sector: 21% ecommerce share of global retail sales. Source: UserTesting (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-share-retail-2022
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<blockquote cite="https://lighthousedata.io/data/global-ecommerce-share-retail-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- ecommerce share of global retail sales for global retail sector<br><small>Source: UserTesting (2022) · <a href="https://lighthousedata.io/data/global-ecommerce-share-retail-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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