B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.99
$0.99 -- cost per install for global cost per install (Q1 2025)
Global cost per install for e-commerce apps was $0.99 in Q1 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.99
Unit
Currency Usd
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Adjust
Primary
Tier A
https://ppc.land/e-commerce-app-installs-drop-14-despite-2-session-growth/ ↗
Source Article
E-commerce app installs drop 14% despite 2% session growth
Adjust released comprehensive data on August 6, 2025, revealing global e-commerce app installs declined 14% in the first half of 2025, even as user sessions increased by 2%. The mobile measurement company's "The Shopping App Insights Report: 2025 Edition" analyzes performance metrics across shopping…
Original Research
Adjust
· Original study ↗
Methodology
The Shopping App Insights Report: 2025 Edition
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global cost per install: $0.99 cost per install. Source: Adjust (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-cost-per-install-q1-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-cost-per-install-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.99</strong> -- cost per install for global cost per install<br><small>Source: Adjust (Q1 2025) · <a href="https://lighthousedata.io/data/global-cost-per-install-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.