B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- brand abandonment without personalization rate for Global consumers (2022)
Globally, 61% of consumers say they will stop using a brand if it does not personalize their experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
4,500
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twilio
Primary
Tier A
https://martechasia.net/news/five-fundamentals-to-ensure-digital-survival-and-success/ ↗
Source Article
Five fundamentals to ensure digital survival and success | MartechAsia
Investment in Digital Customer Engagement generated 61% revenue growth for Singapore Companies: Twilio
The past two years have spurred an unprecedented acceleration of digital transformation for business-to-consumer (B2C) companies in Singapore, advancing their digital strategies by an average of 6.…
Original Research
Twilio
· Original study ↗
Methodology
12-country consumer survey
Methodology documented
Segmentation
Industrymarketing_tech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Global consumers: 61% brand abandonment without personalization rate. Source: Twilio (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-consumers-abandon-no-personalization-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-consumers-abandon-no-personalization-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- brand abandonment without personalization rate for Global consumers<br><small>Source: Twilio (2022) · <a href="https://lighthousedata.io/data/global-consumers-abandon-no-personalization-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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