B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- ecommerce sales growth rate for Global ecommerce Black Friday/Cyber Monday sales (2024)
Ecommerce sales starting two weeks prior to and including the Black Friday/Cyber Monday weekend grew by 45% in 2024 compared to the same period in 2023.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Global Black Friday/Cyber Monday report
Primary
Tier B
https://www.rtbhouse.com/blog/the-best-strategies-for-online-black-friday-marketing ↗
Source Article
The Best Strategies for Online Black Friday Marketing | RTB House
The trends influencing Black Friday marketing
There was a time when Black Friday predominantly unfolded in physical stores and online deals transpired on Cyber Monday. Fast forward to the present day, with ecommerce having grown into a behemoth, and the Black Friday weekend promo period has expanded…
Original Research
Global Black Friday/Cyber Monday report
· Original study ↗
Methodology
Global Black Friday/Cyber Monday report 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global ecommerce Black Friday/Cyber Monday sales: 45% ecommerce sales growth rate. Source: Global Black Friday/Cyber Monday report (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-bf-cm-ecommerce-sales-growth-2024
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<blockquote cite="https://lighthousedata.io/data/global-bf-cm-ecommerce-sales-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- ecommerce sales growth rate for Global ecommerce Black Friday/Cyber Monday sales<br><small>Source: Global Black Friday/Cyber Monday report (2024) · <a href="https://lighthousedata.io/data/global-bf-cm-ecommerce-sales-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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