C
Evidence Grade C
Use with Hedging
Aging
1.65%
1.65% -- ecommerce conversion rate for global average (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
IRP Commerce
Primary
Tier A
https://www.shoutdigital.com.au/blog/improve-ecommerce-conversion-rate-with-digital-marketing-strate… ↗
Source Article
Improve eCommerce Conversion Rate with these Digital Marketing Strategies
In this article
Your eCommerce brand is spending $50k+ a month on ads and your conversion rate has been stuck at 1.8% for six months. The traffic looks healthy. The ROAS looks acceptable. But every time you push more budget in, you get more visitors and the same frustratingly small percentage of buy…
Also cited by
2026-08-17
Original Research
IRP Commerce
· Original study ↗
Methodology
IRP Commerce Ecommerce Benchmark Report 2024
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
global average: 1.65% ecommerce conversion rate. Source: IRP Commerce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-average-ecommerce-conversion-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-average-ecommerce-conversion-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.65%</strong> -- ecommerce conversion rate for global average<br><small>Source: IRP Commerce (2024) · <a href="https://lighthousedata.io/data/global-average-ecommerce-conversion-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.