B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- active social media users share of global population for Global social media users (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
searchenginejournal.com
Primary
Tier B
http://www.searchenginejournal.com/do-social-media-marketers-need-to-fear-social-saturation/38523/ ↗
Source Article
Do Social Media Marketers Need to Fear Social Saturation?
Original Research
searchenginejournal.com
· Original study ↗
Methodology
Article states 'almost 60% of the world population are reported active social media users'; original data source not named in the article. Value recorded as the stated threshold (~60%). Article published circa 2022 (references the 2022 Social Media Marketing Industry Report).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global social media users: 60% active social media users share of global population. Source: searchenginejournal.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-active-social-media-users-penetration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-active-social-media-users-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- active social media users share of global population for Global social media users<br><small>Source: searchenginejournal.com (2022) · <a href="https://lighthousedata.io/data/global-active-social-media-users-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.