B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.45%
0.45% -- donation response rate for CDP #GivingTuesday conversational texting campaign (public media stations) (2021)
CDP's 2021 #GivingTuesday conversational texting campaign for public media stations achieved an overall donation response rate of 0.45%.
- Not all participating stations had reported results at the time of publication.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.45%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
21
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CDP (Community Development Partners)
Primary
Tier A
https://www.cdpcommunity.org/blog/2021/12/13/givingtuesday-conversational-texting-campaign-results-a… ↗
Source Article
CDP Blog | #GivingTuesday Conversational Texting Campaign Results Are In — CDP
#GivingTuesday Conversational Texting Campaign Results Are In
A big thank you to stations that participated in CDP’s #GivingTuesday conversational texting campaign this year. We know there’s so much competition for your donor’s attention and dollars on that day, so we believed it was vital to try so…
Original Research
CDP (Community Development Partners)
· Original study ↗
Methodology
Two-hit texting campaign across 21 public media stations; not all stations had reported results at time of publication
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
CDP #GivingTuesday conversational texting campaign (public media stations): 0.45% donation response rate. Source: CDP (Community Development Partners) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/givingtuesday-text-donation-response-rate-2021
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<blockquote cite="https://lighthousedata.io/data/givingtuesday-text-donation-response-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.45%</strong> -- donation response rate for CDP #GivingTuesday conversational texting campaign (public media stations)<br><small>Source: CDP (Community Development Partners) (2021) · <a href="https://lighthousedata.io/data/givingtuesday-text-donation-response-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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