B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- giving tuesday email revenue change for Giving Tuesday email fundraising (US nonprofits) (2022)
Email revenue on Giving Tuesday declined by 18%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rallycorp.com
Primary
Tier C
https://www.rallycorp.com/blog/giving-tuesday-campaign ↗
Source Article
Giving Tuesday: Seven Steps to Creating a Successful Fundraising Campaign
Giving Tuesday: Seven Steps to Creating a Successful Fundraising Campaign
Research says Giving Tuesday revenue declined by 13% from 2021, and email revenue on Giving Tuesday declined by 18%, but don’t let that be you!
Turn the statistics around by using every channel to engage with your donors. 97% …
Original Research
rallycorp.com
· Original study ↗
Methodology
Cited aggregate research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Giving Tuesday email fundraising (US nonprofits): 18% giving tuesday email revenue change. Source: rallycorp.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/giving-tuesday-email-revenue-decline-2022
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<blockquote cite="https://lighthousedata.io/data/giving-tuesday-email-revenue-decline-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- giving tuesday email revenue change for Giving Tuesday email fundraising (US nonprofits)<br><small>Source: rallycorp.com (2022) · <a href="https://lighthousedata.io/data/giving-tuesday-email-revenue-decline-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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