B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32.5%
32.5% -- percentage of brands organizing giveaways once a month for brands using social media giveaways (2021)
32.5% of brands organize giveaways once a month.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32.5%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialbee.io
Primary
Tier C
https://socialbee.io/blog/social-media-giveaways/ ↗
Source Article
Are Social Media Giveaways STILL Worth It? - SocialBee
Diana
CONTENT WRITER
What would you say if we told you we could unlock a very distant memory for you? Think about the way giveaways used to look like before social media platforms gained ground, and how you’d find out about them from a poster of your favorite brand, or hear about them on television.…
Original Research
socialbee.io
· Original study ↗
Methodology
Cited survey statistic in SocialBee blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
brands using social media giveaways: 32.5% percentage of brands organizing giveaways once a month. Source: socialbee.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/giveaways-monthly-frequency
HTML Embed
<blockquote cite="https://lighthousedata.io/data/giveaways-monthly-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.5%</strong> -- percentage of brands organizing giveaways once a month for brands using social media giveaways<br><small>Source: socialbee.io (2021) · <a href="https://lighthousedata.io/data/giveaways-monthly-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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