B Evidence Grade B Graded under review Safe to Cite Recent

12%

12% -- off trade volume uplift for UK gin category (2025)

2025  · IWSR

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Attribution: IWSR View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
UK gin category
Geography
GB
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
IWSR Primary Tier B
https://www.wearehound.com/insights ↗
Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Insights & Marketing Tips | Hound Marketing Blog
Latest news & updates Our thoughts and processes, in plain English. The FIFA World Cup kicks off in two days. England's first game is Wednesday 17th June against Croatia - 9pm UK time, a warm summer evening, revenge narrative built in. If you work in drinks marketing and you're not thinking about th…
Original Research
IWSR · Original study ↗

IWSR UK data; range 12–15% (midpoint used)

Methodology documented
IndustryRetail RegionGB
Plain Text
UK gin category: 12% off trade volume uplift. Source: IWSR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gin-warm-weekend-uplift-iwsr
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<blockquote cite="https://lighthousedata.io/data/gin-warm-weekend-uplift-iwsr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- off trade volume uplift for UK gin category<br><small>Source: IWSR (2025) · <a href="https://lighthousedata.io/data/gin-warm-weekend-uplift-iwsr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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