B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Unknown
70%
70% -- us market share for Gillette (disposable razors and blades) (1999)
Gillette holds 70 percent of the U.S. market in disposable razors and blades.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
1999
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Enterprise Institute
Primary
Tier C
https://www.aei.org/articles/gillette-and-coke/ ↗
Source Article
Gillette and Coke
Has Coke gone flat? Has Gillette lost its edge?
The stock of Coca-Cola Co. (symbol: KO), which had raced, with barely a pause to refresh, from $20 in the summer of 1994 to $87 in the summer of 1998, closed Friday at $60.75–a decline of nearly 30 percent in seven months, while the market as a whole w…
Original Research
American Enterprise Institute
· Original study ↗
Methodology
Market share claim for Gillette's razor and blade business following the Mach3 launch; no methodology provided in the source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gillette (disposable razors and blades): 70% us market share. Source: American Enterprise Institute (1999). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gillette-us-disposable-razor-market-share-1999
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<blockquote cite="https://lighthousedata.io/data/gillette-us-disposable-razor-market-share-1999" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- us market share for Gillette (disposable razors and blades)<br><small>Source: American Enterprise Institute (1999) · <a href="https://lighthousedata.io/data/gillette-us-disposable-razor-market-share-1999" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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