B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7
7 -- brand rank for Gillette (Havas Meaningful Brands ranking) (2019)
Gillette ranked 7th in Havas' 'Meaningful Brands' study.
- Total number of brands evaluated in the ranking is not stated in the source text.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7
Unit
Rank
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Havas
Primary
Tier B
https://dmexco.com/de/stories/purpose-marketing-mehr-haltung-bitte/ ↗
Source Article
Purpose Marketing: Mehr Haltung, bitte!
Purpose Marketing: Mehr Haltung, bitte!
Globale Marken wie Nike oder Procter & Gamble haben es vorgemacht: Wird Haltung zur neuen Marketing-Disziplin?
Als Proctor & Gamble im Januar das neue Werbevideo für seine Marke Gillette veröffentlichte, war die Resonanz viel größer und emotionaler, als es für…
Original Research
Havas
· Original study ↗
Methodology
Gillette placed 7th in Havas' current 'Meaningful Brands' study per dmexco; total number of ranked brands not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gillette (Havas Meaningful Brands ranking): 7 brand rank. Source: Havas (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gillette-meaningful-brands-rank-2019
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<blockquote cite="https://lighthousedata.io/data/gillette-meaningful-brands-rank-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- brand rank for Gillette (Havas Meaningful Brands ranking)<br><small>Source: Havas (2019) · <a href="https://lighthousedata.io/data/gillette-meaningful-brands-rank-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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