B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- consumers planning gift cards share for US holiday shoppers (2025)
52% of surveyed consumers plan to give gift cards to friends during the holiday season.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://www.b-r.com/articles/the-battle-for-2025-holiday-spend ↗
Source Article
The Battle for 2025 Holiday Spend
Original Research
PwC
· Original study ↗
Methodology
PwC survey cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday shoppers: 52% consumers planning gift cards share. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gift-cards-for-friends-2025
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<blockquote cite="https://lighthousedata.io/data/gift-cards-for-friends-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumers planning gift cards share for US holiday shoppers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/gift-cards-for-friends-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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