B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- executives ranking gift cards top reward for executives (2026)
60% of executives say gift cards are the top reward format for employee incentives, client appreciation, and loyalty programs.
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Lighthouse Research Team
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incentive Research Foundation
Primary
Tier C
https://gogiftcards.app/blog/gift-card-statistics-2026 ↗
Source Article
Gift Card Statistics Every Shopify Merchant Should Know in 2026
Gift Card Statistics Every Shopify Merchant Should Know in 2026
Key 2026 gift card stats: market size, digital growth, consumer behavior, and Shopify ecosystem data to inform your strategy.
The Numbers Behind the Gift Card Boom
Gift cards are one of the fastest-growing segments in retail, and the da…
Original Research
Incentive Research Foundation
· Original study ↗
Methodology
Cited from Incentive Research Foundation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
executives: 60% executives ranking gift cards top reward. Source: Incentive Research Foundation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gift-card-top-reward-format
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<blockquote cite="https://lighthousedata.io/data/gift-card-top-reward-format" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- executives ranking gift cards top reward for executives<br><small>Source: Incentive Research Foundation (2026) · <a href="https://lighthousedata.io/data/gift-card-top-reward-format" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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