B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- improved results rate for marketers using GIFs in emails (2025)
43% of marketers who use GIFs in emails shared that they got better results because of it.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetResponse
Primary
Tier B
https://smaily.com/current-content-marketing-trends-for-email-marketing/ ↗
Source Article
What Do People Want? Exploring Current Content Marketing Trends for Email Marketing Success
These days, most inboxes are flooded with promotional emails, but attention spans are shrinking. It could mean that people aren’t just skimming your emails; they’re probably skipping them entirely.
The truth? Audiences want value, not noise.
With 4.48 billion email users globally and the average ema…
Original Research
GetResponse
· Original study ↗
Methodology
Cited from GetResponse research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using GIFs in emails: 43% improved results rate. Source: GetResponse (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gifs-better-results-43
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<blockquote cite="https://lighthousedata.io/data/gifs-better-results-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- improved results rate for marketers using GIFs in emails<br><small>Source: GetResponse (2025) · <a href="https://lighthousedata.io/data/gifs-better-results-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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