B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- purchase quantity increase for Ghost Energy sampled consumers (2025)
There was an 86% increase in purchase quantity among Ghost Energy consumers following the sampling campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier B
https://www.recess.is/recap-test-example ↗
Source Article
Recap test example
Partnering with Recess to reach over 101,000 consumers across university housing, fitness studios, and coworking spaces nationwide
98,316
Samples Distributed
101K+
Consumers Reached
122%
Purchase Intent Lift
Ghost Energy needed to increase brand awareness and drive product trial in a highly competit…
Original Research
Recess
· Original study ↗
Methodology
Reported increase in purchase quantity among sampled consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ghost Energy sampled consumers: 86% purchase quantity increase. Source: Recess (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ghost-energy-purchase-quantity-increase
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<blockquote cite="https://lighthousedata.io/data/ghost-energy-purchase-quantity-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- purchase quantity increase for Ghost Energy sampled consumers<br><small>Source: Recess (2025) · <a href="https://lighthousedata.io/data/ghost-energy-purchase-quantity-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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