B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- 3 second retention lift from open curiosity gap for GFL brand short-form videos (2025)
Open curiosity gap hooks produced an average 62% lift in 3-second retention compared to closed curiosity gap hooks across 47 A/B tests.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
47
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Green Frog Labs
Primary
Tier B
https://greenfroglabs.com/blog/anatomy-of-viral-hook ↗
Source Article
Seventy-one percent of TikTok users decide whether to watch or scroll past your video within three seconds. That number comes from a 2025 TTS Vibes analysis of first-impression behavior across short-form platforms. Three seconds. Not ten. Not five. Three.
Most brands treat the hook as a nice-to-have…
Original Research
Green Frog Labs
· Original study ↗
Methodology
47 A/B tests over 14 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GFL brand short-form videos: 62% 3 second retention lift from open curiosity gap. Source: Green Frog Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gfl-curiosity-gap-open-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gfl-curiosity-gap-open-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- 3 second retention lift from open curiosity gap for GFL brand short-form videos<br><small>Source: Green Frog Labs (2025) · <a href="https://lighthousedata.io/data/gfl-curiosity-gap-open-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.