B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
59%
59% -- html email click rate uplift vs text emails for email campaigns (GetResponse study) (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetResponse
Primary
Tier B
https://www.inboxcrayon.com/what-works-best-for-ecommerce-email-broadcast-html-vs-text-emails/ ↗
Source Article
What works best for eCommerce Email Broadcast? HTML Vs. Text Emails - Inboxcrayon
The battle between HTML vs. plain text emails has been going on for a long time. There have been several questions running through business owners’ minds, such as: which will work better for their business? What is the difference between them? How can they yield benefits from both types of emails? A…
Original Research
GetResponse
· Original study ↗
Methodology
GetResponse survey of more than 1 billion emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns (GetResponse study): 59% html email click rate uplift vs text emails. Source: GetResponse (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/getresponse-html-email-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/getresponse-html-email-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- html email click rate uplift vs text emails for email campaigns (GetResponse study)<br><small>Source: GetResponse (2021) · <a href="https://lighthousedata.io/data/getresponse-html-email-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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