B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
73%
73% -- share of businesses using fewer than 3 automated email sequences for businesses (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GetResponse
Primary
Tier C
https://www.nextdropdesign.com/resources/what-email-automations-am-i-missing-that-could-increase-sal… ↗
Source Article
Email Automation That Increases Sales: 8 Missing Sequences | Next Drop
You've set up a basic welcome email, maybe even a simple newsletter sequence, but you're likely missing powerful automation opportunities that could nurture prospects, recover abandoned sales, and increase customer lifetime value. Most businesses only scratch the surface of email automation's revenu…
Original Research
GetResponse
· Original study ↗
Methodology
GetResponse data cited via secondary article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 73% share of businesses using fewer than 3 automated email sequences. Source: GetResponse (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/getresponse-fewer-than-3-sequences
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<blockquote cite="https://lighthousedata.io/data/getresponse-fewer-than-3-sequences" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of businesses using fewer than 3 automated email sequences for businesses<br><small>Source: GetResponse (2025) · <a href="https://lighthousedata.io/data/getresponse-fewer-than-3-sequences" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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