B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18.1%

18.1% -- ecommerce share for Germany food and beverage industry (2020)

Name: Ecommerce Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2020 · Appetite Creative

E-commerce share for the food and beverage industry in Germany reached 18.1%.

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Attribution: Appetite Creative View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

18.1%

Unit

Percentage

Data Vintage

2020

Entity

Germany food and beverage industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Appetite Creative Primary Tier C

https://appetitecreative.com/key-takeaways-from-the-discussion-how-do-brands-and-businesses-prepare-… ↗

Confidence: 48/100 Vintage: 2020 Channel: Common Crawl

Source Article

Key takeaways from the discussion - How do brands and businesses prepare for the bounce back?

Original Research

Appetite Creative · Original study ↗

Methodology

Cited during Appetite Creative industry panel event (19 May 2020); original source of figure not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Germany food and beverage industry: 18.1% ecommerce share. Source: Appetite Creative (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/germany-fb-ecommerce-share-2020

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<blockquote cite="https://lighthousedata.io/data/germany-fb-ecommerce-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.1%</strong> -- ecommerce share for Germany food and beverage industry<br><small>Source: Appetite Creative (2020) · <a href="https://lighthousedata.io/data/germany-fb-ecommerce-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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