B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- social media users following influencers for Germany (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://kingfluencers.com/influencer-marketing-stats-for-germany-switzerland-austria/ ↗
Source Article
Influencer Marketing Stats for Germany, Switzerland, Austria
Influencer marketing continues to be one of the most profitable segments for brands to invest in.
Studies tell us that the influencer market in Germany, Switzerland and Austria is set to cross the one-billion-Euro revenue barrier.
We’ve curated the most recent and relevant statistics about influence…
Original Research
Statista
· Original study ↗
Methodology
Statista data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Germany: 50% social media users following influencers. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/german-social-users-following-influencers
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<blockquote cite="https://lighthousedata.io/data/german-social-users-following-influencers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- social media users following influencers for Germany<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/german-social-users-following-influencers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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