B Evidence Grade B Graded under review Safe to Cite Dated

34%

34% -- population share for Geração Y (Millennials) na população brasileira (2023)

Name: Population Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2023 · Itaú BBA

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Attribution: Itaú BBA View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

34%

Unit

Percentage

Data Vintage

2023

Entity

Geração Y (Millennials) na população brasileira

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Itaú BBA Primary Tier A

https://consumidormoderno.com.br/geracao-y-millennieals-qualidade-vida-alimentacao-saudavel-filhos/ ↗

Confidence: 65/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Geração Y preza por qualidade de vida e alimentação saudável dos filhos

Também conhecidos como Millennials, a geração Y representa os nascidos entre as décadas de 80 e 2000, e correspondem a 34% da população brasileira, segundo a pesquisa Millennials – Unraveling the Habits of Generation Y in Brazil, desenvolvida pelo Itaú BBA. Por terem crescido em um ambiente urbaniza…

Original Research

Itaú BBA · Original study ↗

Methodology

Pesquisa Millennials – Unraveling the Habits of Generation Y in Brazil, desenvolvida pelo Itaú BBA

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Geração Y (Millennials) na população brasileira: 34% population share. Source: Itaú BBA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geracao-y-populacao-brasileira-34

HTML Embed

<blockquote cite="https://lighthousedata.io/data/geracao-y-populacao-brasileira-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- population share for Geração Y (Millennials) na população brasileira<br><small>Source: Itaú BBA (2023) · <a href="https://lighthousedata.io/data/geracao-y-populacao-brasileira-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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