B
Evidence Grade B
Safe to Cite
Current
58%
58% -- mobile conversion share for George at Asda Google AdWords account (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://mmaglobal.com/es/casestudies/george-asda ↗
Source Article
Google: When George at Asda adjusted AdWords mobile bids according to key times of day, mobile outperformed desktop for the first time in the account’s history
Original Research
Google
· Original study ↗
Methodology
Share of conversions from mobile during the mobile bid-modifier test period; first time mobile sales exceeded desktop in the account's history
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
George at Asda Google AdWords account: 58% mobile conversion share. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/george-asda-mobile-conversion-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/george-asda-mobile-conversion-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- mobile conversion share for George at Asda Google AdWords account<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/george-asda-mobile-conversion-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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