B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

40%

40% -- generative engine visibility increase for Content visibility in generative AI search engine responses (e.g., ChatGPT, Perplexity) (2024)

Name: Generative Engine Visibility Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2024 · Aggarwal et al. (GEO: Generative Engine Optimization study)

Simple Generative Engine Optimization (GEO) tactics can boost content visibility in generative AI search tool responses by up to 40%.

Represents an upper bound ('up to 40%')
Based on specific simple GEO tactics evaluated in the cited academic study

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Attribution: Aggarwal et al. (GEO: Generative Engine Optimization study) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2024

Entity

Content visibility in generative AI search engine responses (e.g., ChatGPT, Perplexity)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Aggarwal et al. (GEO: Generative Engine Optimization study) Primary Tier C

https://www.exhibit-b.com/blog-posts/the-ai-silver-lining-for-thought-leadership-producers ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

The AI silver lining for thought leadership producers

The AI silver lining for thought leadership producers At first glance, it’s easy to conclude that the rise of generative engines such as Chat GPT is bad news for thought leadership. Why bother going to all the effort conducting research, producing in-depth content and coming up with insightful messa…

Original Research

Aggarwal et al. (GEO: Generative Engine Optimization study) · Original study ↗

Methodology

Upper bound reported ('up to 40%') for visibility gains from simple GEO tactics in AI search tool responses; keyword-stuffing-style SEO tactics were found less effective. From academic study 'GEO: Generative Engine Optimization' by Aggarwal, Kalyan, Murahari, Narasimhan, Rajpurohit, and Deshpande (2024).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Content visibility in generative AI search engine responses (e.g., ChatGPT, Perplexity): 40% generative engine visibility increase. Source: Aggarwal et al. (GEO: Generative Engine Optimization study) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geo-tactics-boost-ai-search-visibility

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<blockquote cite="https://lighthousedata.io/data/geo-tactics-boost-ai-search-visibility" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- generative engine visibility increase for Content visibility in generative AI search engine responses (e.g., ChatGPT, Perplexity)<br><small>Source: Aggarwal et al. (GEO: Generative Engine Optimization study) (2024) · <a href="https://lighthousedata.io/data/geo-tactics-boost-ai-search-visibility" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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