B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

11%

11% -- brand presence flip rate for Google AI Overviews (2026)

Name: Brand Presence Flip Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Apollo Digital

Brand presence for a given prompt in Google's AI Overviews flipped day over day in approximately 11% of runs.

Based on vendor first-party tracking via MentionFlow

Cite this stat Share How we verify

Attribution: Apollo Digital View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2026

Entity

Google AI Overviews

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Apollo Digital Primary Tier B

https://apollodigital.io/blog/generative-engine-optimization/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Generative Engine Optimization (GEO): The Complete Guide for 2026

Original Research

Apollo Digital · Original study ↗

Methodology

Vendor first-party MentionFlow tracking; share of prompt runs where brand presence flipped day over day

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google AI Overviews: 11% brand presence flip rate. Source: Apollo Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geo-presence-flip-google-ai-overviews-11pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/geo-presence-flip-google-ai-overviews-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- brand presence flip rate for Google AI Overviews<br><small>Source: Apollo Digital (2026) · <a href="https://lighthousedata.io/data/geo-presence-flip-google-ai-overviews-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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