B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- source visibility gain for generative engine responses (2023-11)
Adding quotations from relevant or expert sources produced the largest single gain in source visibility in generative engine responses, reaching up to roughly 40%.
- Predates 2026 AI search/AI Mode and current model generation
- Tactic efficacy varies by domain
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023-11
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Aggarwal et al. (arXiv:2311.09735, KDD 2024)
Primary
Tier A
https://artlogic.ca/geo/resources ↗
Source Article
GEO Resource Library: Sources, Studies and Paths
Original Research
Aggarwal et al. (arXiv:2311.09735, KDD 2024)
· Original study ↗
Methodology
Peer-reviewed GEO paper (arXiv:2311.09735, KDD 2024) using GEO-bench benchmark; predates 2026 AI search
Methodology documented
Segmentation
Industrymarketing
RegionCA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
generative engine responses: 40% source visibility gain. Source: Aggarwal et al. (arXiv:2311.09735, KDD 2024) (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geo-paper-quotations-visibility-gain
HTML Embed
<blockquote cite="https://lighthousedata.io/data/geo-paper-quotations-visibility-gain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- source visibility gain for generative engine responses<br><small>Source: Aggarwal et al. (arXiv:2311.09735, KDD 2024) (2023-11) · <a href="https://lighthousedata.io/data/geo-paper-quotations-visibility-gain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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