B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- brand inclusion rate increase for generative AI outputs (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford and Penn researchers
Primary
Tier C
https://www.getmentioned.co/blog/the-rise-of-the-geo-engineer ↗
Source Article
The rise of the GEO Engineer: The hottest role in marketing you haven’t heard of (yet)
The rise of the GEO Engineer: The hottest role in marketing you haven’t heard of (yet)
For two decades, SEO specialists have been the guardians of online visibility - making sure brands surface on the first page of Google. But search is changing. Generative AI systems like ChatGPT, Gemini, and Perpl…
Original Research
Stanford and Penn researchers
· Original study ↗
Methodology
Cited academic research from Stanford and Penn; exact study not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
generative AI outputs: 40% brand inclusion rate increase. Source: Stanford and Penn researchers (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geo-brand-inclusion-increase-40
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<blockquote cite="https://lighthousedata.io/data/geo-brand-inclusion-increase-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- brand inclusion rate increase for generative AI outputs<br><small>Source: Stanford and Penn researchers (2025) · <a href="https://lighthousedata.io/data/geo-brand-inclusion-increase-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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