B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- share trusting ai suggestions more than social media ads for Gen Z (2024)
35% of Gen Z say they trust AI suggestions more than ads seen on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence (eMarketer)
Primary
Tier C
https://aqaba.digital/ai-is-the-next-advertising-frontier/ ↗
Source Article
AI Is the Next Advertising Frontier
Original Research
Insider Intelligence (eMarketer)
· Original study ↗
Methodology
Cited from Insider Intelligence / eMarketer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 35% share trusting ai suggestions more than social media ads. Source: Insider Intelligence (eMarketer) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-trust-ai-suggestions-over-social-ads-2024
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<blockquote cite="https://lighthousedata.io/data/genz-trust-ai-suggestions-over-social-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share trusting ai suggestions more than social media ads for Gen Z<br><small>Source: Insider Intelligence (eMarketer) (2024) · <a href="https://lighthousedata.io/data/genz-trust-ai-suggestions-over-social-ads-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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