B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39.1%
39.1% -- share of gen z correctly identifying ai image for Gen Z consumers (2024-03)
39.1% of Gen Z consumers correctly identified a synthetic/AI-generated Nike advertisement image among authentic ones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39.1%
Unit
Percentage
Data Vintage
2024-03
Entity
Sample Size
9,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/our-research/ai-in-the-shopping-experience ↗
Source Article
AI in the shopping experience
Original Research
Attest
· Original study ↗
Methodology
Attest Nike ad image test
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 39.1% share of gen z correctly identifying ai image. Source: Attest (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-spot-ai-fake-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-spot-ai-fake-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.1%</strong> -- share of gen z correctly identifying ai image for Gen Z consumers<br><small>Source: Attest (2024-03) · <a href="https://lighthousedata.io/data/genz-spot-ai-fake-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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