B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share using social channels for shopping inspiration for Generation Z (2020)
60% of Generation Z use social channels for shopping inspiration.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
mediaplussea.com
Primary
Tier C
https://mediaplussea.com/10-strategies-retail-marketers-should-consider-this-valentines-day/ ↗
Source Article
10 Strategies Retail Marketers Should Consider This Valentine’s Day - Media+
By: Cher Marckx, Associate Media Director
As Valentine’s Day quickly approaches, the air is not only filled with love, but also with the dings of cash registers and the buzzing of point of sales systems. With projections soaring to $7.1 billion, witnessing a 36% YoY increase, it’s time for retailers…
Original Research
mediaplussea.com
· Original study ↗
Methodology
Cited via Media+ article, original survey not identified
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Generation Z: 60% share using social channels for shopping inspiration. Source: mediaplussea.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-social-shopping-inspiration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-social-shopping-inspiration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share using social channels for shopping inspiration for Generation Z<br><small>Source: mediaplussea.com (2020) · <a href="https://lighthousedata.io/data/genz-social-shopping-inspiration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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