B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- share of gen z preferring social media search over google for Gen Z (2025)
41% of Gen Z prefers searching on social media over Google.
- Secondary citation of an unspecified recent study
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
whimsyschool.co
Primary
Tier C
https://www.whimsyschool.co/blog/instagram-google-search-update ↗
Source Article
Instagram Posts Can Now Show Up On Google: What Creators Need To Know
Instagram Posts Can Now Show Up On Google: What Creators Need To Know
Jul 10, 2025As of July 10, 2025, Instagram officially broke out of its walled garden. Now, your public Instagram posts can show up in Google search results. Yes, really.
This is huge. For creators, small businesses, influencers, a…
Original Research
whimsyschool.co
· Original study ↗
Methodology
Unspecified recent study cited by blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 41% share of gen z preferring social media search over google. Source: whimsyschool.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-social-search-preference
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<blockquote cite="https://lighthousedata.io/data/genz-social-search-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of gen z preferring social media search over google for Gen Z<br><small>Source: whimsyschool.co (2025) · <a href="https://lighthousedata.io/data/genz-social-search-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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