B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- percentage of generation z learning about brands through social media for Generation Z (2022)
76% of Generation Z consumers learn about brands through social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://murphyconsulting.us/blog/traditional-media-social-media ↗
Source Article
Traditional and Social Media Work Better Together
These days, we no longer look at a TV commercial and think, “Wow, that product looks great, and it must be since they say it is on TV.” Instead, if something catches our eye, we go online, read reviews about the product, look for real-life pictures, watch how other people use them, and so on. It say…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z: 76% percentage of generation z learning about brands through social media. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-social-brand-discovery
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<blockquote cite="https://lighthousedata.io/data/genz-social-brand-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- percentage of generation z learning about brands through social media for Generation Z<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/genz-social-brand-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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