B Evidence Grade B Graded under review Safe to Cite Aging

66%

66% -- share seeing cosmetic procedure content past 12 months for Gen-Z on social platforms (2024)

2024  · Savanta

66% of Gen-Z on social platforms reported seeing cosmetic procedures addressed within the past 12 months.

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Lighthouse Research Team
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Source verified Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Gen-Z on social platforms
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Savanta Primary Tier A
https://savanta.com/knowledge-centre/view/under-the-knife-cosmetic-surgery/ ↗
Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Under the knife: cosmetic crazes and the future we’re ‘face’-ing
With influencer marketing in particular on the rise, we're bombarded with new stuff constantly that alters our understanding of necessity. Social media has exponentially increased our exposure to new concepts, trends, and ideas. But is this influx more beneficial or detrimental? Over a third (37%) o…
Original Research
Savanta · Original study ↗

Savanta consumer survey

Methodology documented
Industrymarketing
Plain Text
Gen-Z on social platforms: 66% share seeing cosmetic procedure content past 12 months. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-seen-cosmetic-content-12-months
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<blockquote cite="https://lighthousedata.io/data/genz-seen-cosmetic-content-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share seeing cosmetic procedure content past 12 months for Gen-Z on social platforms<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/genz-seen-cosmetic-content-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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